Live Entertainment
The Live Entertainment Division is segmented across 3 key areas, managing the entire Entertainment Rights portfolio worldwide.
LOCATION BASED ATTRACTIONS
Entertainment Rights are committed to providing immersive themed attractions for families within a fixed environment. This key part of the Live business positions our brands into the focal entertainment offering of Theme Parks, Holiday Resorts, and Family Entertainment Centres for between 3 – 10 years. Location Based Attractions present significant long-term cross marketing and retail opportunities.
Existing Attractions:
Herschend Family Entertainment Parks, USA (Veggie Tales)
Longleat, UK (Postman Pat)
Center Parcs Group, UK (Rupert Bear)
Pontins Holiday Resorts, UK (Postman Pat)
In Development:
Water Rides, 4D Films, and Dark Rides (George of the Jungle, Casper, Finley the Fire Engine)
THEATRICAL
Working alongside first class producers, set designers, musicians, script writers, and performers, our character shows are enjoyed by millions of people every year across multiple territories. Smaller productions deliver fantastic value to consumers across Theme Parks, Holiday Resorts, Shopping Centres, and Festivals, whilst larger Touring Productions present spectacular opportunities for families to enjoy our characters in Theatres and Arenas.
Our Theatrical events are currently performing in USA, Canada, UK, Germany, Scandinavia, Portugal, Dubai, and Australia.
MARKETING BASED EVENTS
The Live Entertainment Division provides a consultant service for the execution of retail and publicity based events for our Marketing and PR Divisions. Such activities bring a key element of theatre and consumer value to our Retail and Licensee Promotions. Mall Tours are our core activity for this area.