Casper - Consumer Products
2009 marks the 60th Anniversary of Casper® The Friendly Ghost and Classic Media, an Entertainment Rights group company, is gearing up for the big celebration with the launch of an expanded licensing program for The Official Ambassador of Halloween. Casper products across key categories, including apparel, DVDs, music, digital content, games and social expressions will begin to roll out to retail in time for Halloween. 60th Anniversary partners include new apparel licensees Local Celebrity, Mad Engine, Briefly Stated as well as Madacy (music), and renewed deals with American Greetings (social expressions) and MJC (men’s loungewear). An all-new CGI Casper television series is also currently in production and slated for premiere in more than 60 territories next year, timed to his 60th celebration. To get ready for his anniversary close-up, Casper is getting a fresh new look and all new style guide.
Spirited DVD Collection
To boo, or not to boo? This Halloween, Classic Media and Genius Products answer this haunting question with the release of the first two volumes in the all-new Casper DVD collection—Casper: Trick-or-Treat Classic Collection Volume 1 and Casper & Wendy: Scare Up Some Fun Classic Collection Volume 2. The spooktacular DVD compilations are themed by title and each contains 12 classic Casper cartoons.
Purchase Casper DVDs here: store.classicmedia.tv
Apparel
No tricks, just treats with new Casper apparel lines beginning to roll out to retail for Halloween. Current licensees MJC (men’s loungewear) and Logotel (tee shirts) have renewed their deals with Classic Media and will expand their popular lines at mass market and chain drug retailers. New high end apparel licensees Local Celebrity (juniors) and Mad Engine (men’s and boys’) will debut their collections of printed tees and tops at fine department stores and specialty stores and boutiques. For the 2009 Anniversary, the apparel program will continue to be refreshed with all new Casper inspired juniors loungewear, daywear and sleepwear from Briefly Stated.
Social Expressions and Novelty
American Greetings popular line of Casper themed cards, gift wrap and accessories will be available this Halloween with all new designs. Mello Smello will expand its Casper product offerings with new novelty items, including stickers, temporary tattoos and wall décor.
Music
With new partner Madacy Entertainment, spooky Halloween songs and sounds inspired by Casper will come your way 3rd Quarter this year; with something for everyone in the family.
Gaming
Consoles
Blast Entertainment, which is apart of the Mastertronic Group, has two Casper games available and three in devolopment for the PAL market. Their first title, Casper and The Ghostly Trio for the PS2 has acheived over 170k sales since launch, with Casper's Scare School (PS2) achieving positive sales since launch in March 2008.
Future releases from Blast include;
- Casper's Scare School: Class Room Capers for Nintendo DS, due for release September 2008.
- Casper's Scare School: Spooky Sports Day for Wii and Nintendo DS, due for release in Q4 2008/Q1 2009.
CD ROM
Compedia has developed a line of CD-Rom games where kids can play and discover mysteries along with Casper. Developed in cooperation with top educators, the games nurture the confidence and critical thinking skills children need for success. Multiple levels of play enable each child to advance at his or her own pace. Available in 31+ countries
Related:
ER SECURES MAJOR INTERNATIONAL BROADCAST PLATFORMS FOR KEY BRANDS, Casper's Scare School, Casper: The Enchanted Forest, Casper and The Ghostly Trio, CASPER THE FRIENDLY GHOST: THE OFFICIAL AMBASSADOR OF HALLOWEEN IN 2009, Casper's Scare School (Series), Harveytoons,