Entertainment Rights

11 June 2008

ER INVITES FANS TO JOIN THE SEARCH TO FIND WHERE'S WALDO?

NEW YORK, NY and LONDON, UK (June 9, 2008) Join the Search!  This fall, Where's Waldo?, everyone's favorite globetrotter, celebrates his 21^st birthday. In honor of this milestone, Entertainment Rights is launching a multimedia marketing campaign and consumer products program aimed at 20-somethings--the generation that grew up with this beloved pop culture icon.  A publishing phenomenon, with more than 46 million books sold in over 50 countries and translated into 26 languages, Waldo is now graduating beyond books into new media, merchandise and more. Accompanying Waldo on this journey are new partners including Local Celebrity (T-shirts), BioWorld (accessories), Elope (Halloween costumes) and USAOPOLY (puzzles). To prepare for the birthday festivities, Waldo will get an all-new, fashion forward style guide geared toward Generation Y.  Online, in-store, or at events--who knows where Waldo will be spotted next?

 "Waldo is a true global icon and the question Where's Waldo? has become a popular catchphrase," said Nicole Blake, Senior Vice President, Marketing, Entertainment Rights, North America. "Local Celebrity, BioWorld, Elope and USAOPOLY are the perfect partners to debut a product program that captures Waldo's signature style and reflect the brand's ‘search and find' essence."

Waldo Gets His Digital Passport

This summer, Waldo leaps off the pages of books, joining millions of other 20-somethings to travel the digital highway. An official Waldo online presence has been established on key social networking sites including Facebook®, MySpace® and Bebo®. "The Great Online Photo Hunt" has launched on Flickr® at http://canyoufindwaldo.com/flickr. A user-generated tool-kit providing Waldo Watchers with official character art, scenes, images, icons and graphics debuts this week. Waldo's new online destination, http://www.canyoufindwaldo.com/, will launch in September, timed to his 21^st birthday.

Global Publishing Phenomenon

Published by Walker Books in the UK and Candlewick Press in the US, Waldo books continue to be perennial best-sellers, available in more than 50 countries worldwide, including the US, UK, Japan, France, Spain and Australia. In 2008, Candlewick Press is releasing new Waldo editions, including The Ultimate Travel Collection-a compact, travel-friendly bind-up of five classic Waldo titles, publishing this June. Waldo seekers won't want to hit the road without this paperback compilation of his world-famous excursions. An additional title will follow this fall. 

"Wear" is Waldo?

Unlike Waldo, his fans will never have to wear the same thing twice! Fashion-forward apparel company, Local Celebrity, will roll out a line of Waldo-themed young men's and juniors' T-shirts. The on-trend screen printed shirts will be "found" at hip department & specialty stores and boutiques in fall 2008.

Accessorize with Waldo

When hitting the road, Waldo's devoted fans will never misplace their favorite accessories once they see the new Waldo-inspired line that includes bags, headwear, wallets and<

Website:www.canyoufindwaldo.com

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