28 July 2008
GOANIMATE.COM INKS DEAL WITH ENTERTAINMENT RIGHTS TO BRING FIRST LICENSED CONTENT TO ITS WEBSITE
GOANIMATE.COM INKS DEAL WITH ENTERTAINMENT RIGHTS TO BRING FIRST LICENSED CONTENT TO ITS WEBSITE
GoAnimate.com Users Can Create Their Own Animated Episodes Based on
Some of the World’s Most Iconic Brands, Including Underdog ®, Richie Rich ®
and Mr. Magoo ® Beginning This September
SAN DIEGO, CA/COMIC CON (July 25, 2008) There’s no need to fear! GoAnimate.com, the Web site that enables anyone—advanced computer skills or not—to create animations and connect with users from all over the world, has partnered with Entertainment Rights Plc to bring the first licensed content to its popular website. Through the deal, GoAnimate.com users will be able to write, create and animate their own Underdog, Richie Rich and Mr. Magoo episodes beginning this September.
“Entertainment Rights owns and manages some of the world’s most popular animated characters,” said Stone Newman, Senior VP of Licensing and Business Development at GoAnimate.com. “Their rich portfolio makes them an ideal first partner. These universally beloved characters are a fantastic addition to the GoAnimate.com website and we are confident that our users will be interested in developing one-of-a-kind animations starring these classics.” Newman added, “User’s can look forward to a flurry of exciting announcements in the very near future.”
Fabian Milburn, Senior Vice President, Business Affairs, North America and Global Digital, Entertainment Rights added, “Online and digital media initiatives play a key role in the brand strategy for our iconic brands. We are constantly looking for innovative partners like GoAnimate.com that can help deliver our content in fresh, new ways.”
GoAnimate.com will provide all the tools necessary to create your own unique animation, including character and graphic assets from these classic cartoons. Animators will also have the ability to combine Underdog, Richie Rich and Mr. Magoo characters with other available GoAnimate.com characters, including celebrity and political avatars. For example, a user might create an animation where Underdog rescues a young Hollywood starlet from a crowd of paparazzi—the creative possibilities are endless. Once the animation is created, it can be embedded into social network sites or the URL can be sent to a friend who can view it on GoAnimate.com.
About GoAnimate, Inc.
GoAnimate was created by a bunch of guys who love animation and want to open up their world to everyone! The world is made up of great stories and GoAnimate wants to allow everyone and anyone to share their sentiments, sagas and satires with the universe. Headquartered in New York, GoAnimate has offices in the Bay Area, and Hong Kong. The creators of GoAnimate have a wide range of expertise spanning from animation and programming to marketing and web solutions.
About Entertainment Rights
Entertainment Rights Plc (ER) is a global entertainment media company, with a portfolio that includes some of the world’s most popular children’s, family and pop-culture brands. With offices in London, New York and Nashville, the Company specialises in the origination, acquisition and distribution of children’s and family programming, characters and brands. The Company’s catalogue appeals to a broad demographic from pre-school children to young adults and families. The ER catalogue consists of more than 3,600 hours of content that has been distributed in more than 170 territories worldwide. ER’s expertise is in the exploitation of its catalogue of brands and content in a number of key disciplines, including television and theatrical distribution, product licensing and merchandising, live and home entertainment, and digital media.
ER is a publicly quoted company listed on the London Stock Exchange. Annual revenues have increased from £1.8m in 1999 to £68.1m in 2007, the last reported financial year.
Key brands in ER’s global portfolio include Postman Pat®, Where’s Waldo?®, Tinga Tinga Tales™ VeggieTales®, Rupert Bear®, George Of The Jungle™, Lassie®, Casper The Friendly Ghost®, Basil Brush®, Finley The Fire Engine™, The Lone Ranger®, He-Man® and the Masters of the Universe®, She-Ra™ and Rudolph the Red-Nosed Reindeer®.
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For More Information:
Sasha Junk / Jessica D’Amico
The Morris + King Company for Entertainment Rights
(212) 561 7455 / (212) 561 7476
sasha.junk@morris-king.com / jessica-damico@morris-king.com
Frani.Lieberman/Helen Magg/Megan O’Haus
Bender Hammerling Group for GoAnimate.com
973.744.0707
Frani.Lieberman@bhgpr.com / Helen.Magg@bhgpr.com / Megan.OHaus@bhgpr.com