22 September 2008
Pack Your Bag . and "Let's Go" with Waldo!
ENTERTAINMENT RIGHTS ENTERS INTO A GLOBAL MULTI-YEAR CONTENT AND MARKETING PARTNERSHIP WITH LET’S GO
Where’s Waldo?––The Ultimate World Traveler––Teams Up with Let’s Go, the Original Student Travel Guide to Celebrate His 21st Birthday
NEW YORK, NY (September 19, 2008) Join the Search! On September 21st, global pop culture icon and publishing phenomenon, Where’s Waldo?, celebrates his 21st birthday! To kick off the celebration, Entertainment Rights announced today that Where’s Waldo? has teamed up with Let’s Go, as part of a worldwide content and marketing partnership. This marks Let’s Go’s first ever strategic partnership with an entertainment brand.
As part of the venture, Waldo’s official website, FindWaldo.com, will include Waldo-themed tips, photos, travel itineraries, video content and more from the Let’s Go team! The site will be regularly updated with new content. Waldo will also be spotted throughout a series of Let’s Go guides, including Let’s Go Roadtripping USA: The Complete Coast-to-Coast Guide to America, available in March 2009. From books, to events and online initiatives, keep your eyes peeled to find out where Waldo and Let’s Go will pop up next—the 21st birthday launch is just the beginning!
“Waldo is the ultimate world traveler and Let’s Go is the definitive source for student travel, making this an ideal partnership,” said Nicole Blake, Senior Vice President, Marketing, Entertainment Rights, North America. “Today’s travelers won’t want to hit the road without consulting travel experts, Let’s Go and Waldo as they embark on their own adventures.”
"Waldo has such an adventurous spirit and embodies the Let's Go traveler. We're so excited to guide him on his birthday voyage, on the road across America and beyond," said Inés Pacheco, Publishing Director, Let’s Go.
Where’s Waldo? and Let’s Go are two of the world’s leading publishing series. The Where’s Waldo? books are currently printed in 25 languages and there are now 24 Let’s Go guides covering six continents. Together, Waldo and the original student travel guide will ensure that 20-somethings all over the world make the most of their travels!
About Where’s Waldo?
Created by Martin Handford and first published in 1987, Where's Waldo? is one of the most recognizable characters in the world and a pop culture icon. A global publishing phenomenon with over 46 million books sold worldwide, the successful series is published in over 50 countries and has been translated into more than 25 languages. JOIN THE SEARCH! as the ultimate world traveler graduates beyond books and gets his digital passport. Online, in-store, or at events––who knows where Waldo will be spotted next? Spot Waldo online at FindWaldo.com.
About Entertainment Rights
Entertainment Rights Plc (ER) is a global entertainment media company, with a portfolio that includes some of the world’s most popular children’s, family and pop-culture brands. With offices in London, New York and Nashville, the Company specialises in the origination, acquisition and distribution of children’s and family programming, characters and brands. The Company’s catalogue appeals to a broad demographic from pre-school children to young adults and families. The ER catalogue consists of more than 3,600 hours of content that has been distributed in more than 170 territories worldwide. ER’s expertise is in the exploitation of its catalogue of brands and content in a number of key disciplines, including television and theatrical distribution, product licensing and merchandising, live and home entertainment, and digital media.
ER is a publicly quoted company listed on the London Stock Exchange. Annual revenues have increased from £1.8m in 1999 to £68.1m in 2007, the last reported financial year.
Key brands in ER’s global portfolio include Postman Pat®, Where’s Waldo?®, Tinga Tinga Tales™ VeggieTales®, Rupert Bear®, George Of The Jungle™, Lassie®, Casper The Friendly Ghost®, Basil Brush®, Finley The Fire Engine™, The Lone Ranger®, He-Man® and the Masters of the Universe®, She-Ra™ and Rudolph the Red-Nosed Reindeer®.
About Let’s Go
Let's Go, Inc. was founded in 1960 by a group of students who handed out a pamphlet of their compiled travel wisdom to their fellow students traveling to Europe. Almost 50 years later, Let's Go is still based in the heart of Harvard Square in Cambridge, Mass. entirely researched, written, and produced by students, Let's Go has 49 titles across six continents. Each year, its intrepid student researchers scour the globe to find everything from the hottest nightlife in Paris to the best bike tours in Bangkok. They publish their original and best-selling Let's Go: Europe, as well a newer titles for up-and-coming destinations, such as Let's Go: Buenos Aires.
For More Information:
Jennifer Moses
The Morris + King Company
+1 (212) 561 7463
jennifer.moses@morris-king.com
Website:http://www.findwaldo.com/
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