27 November 2006
ER APPOINTS UK PLUSH TOY LICENSEE FOR JIM JAM & SUNNY
ER announces that Gosh International has secured the UK Plush Toy license for ER's brand new pre-school television series, Jim Jam & SunnyTM.
Gosh International will now not only be offering a range of Jim Jam & SunnyTM Outdoor Toys, but also a collection of plush toys including special feature plush. Gosh also hold the European license in plush and associated products on Shrek III and The Simpsons (U.K.)
Jim Jam & SunnyTM launched Monday 20th November on ITV1 broadcast platform and on ITV's new children's digital channel CiTV from 11th December 2006. ITV commissioned ER to produce 260 x 11 minute episodes of Jim Jam & SunnyTM, their biggest ever pre-school commission.
This agreement will provide significant opportunities for the growth of the
Jim Jam & SunnyTM brand, with access to a share of the lucrative UK licensing and merchandising sector, which generated retail sales in excess of £3.7 billion in 2004.
From the creators of the hugely successful Tweenies, Jim Jam & SunnyTM is a brand new, live action pre-school programme, which offers its young audience a chance to share in the adventures, play the games, sing the songs and get totally immersed in the world of Jim Jam, Sunny and their toys.
Jane Smith, Commercial Director, said:
"We are delighted to have appointed Gosh International as our UK Plush Toy licensee for Jim Jam & SunnyTM. This partnership and the commission already secured with ITV, coupled with ER's expertise in building global brands gives Jim Jam & SunnyTM a strong position from which to grow into a leading global children's brand."
David Barker, Gosh MD commented:
"We are thrilled to have secured the Jim Jam and Sunny license and look forward to working with ER and the trade on this excellent innovative show."
Website:www.jimjamandsunny.com
Related:
Jim Jam & Sunny Trailer, Jim Jam & Sunny Time to Sing, Jim Jam & Sunny , BRAND NEW PRE-SCHOOL SHOW JIM JAM & SUNNY LAUNCHES ON ITV THIS AUTUMN, Jim Jam & Sunny - LICENSING & MERCHANDISING,