25 September 2007
ER PARTNERS WITH DUO ENTERTAINMENT ON 3YR LIVE EVENTS DEAL FOR BASIL BRUSH
London September 25th 2007 - Entertainment Rights Plc, the UK’s leading global media group specialising in the ownership of children’s and family programming, characters and brands today announced a multi-year partnership with West End producers Duo Entertainment to produce Live Events for Basil Brush® .
This partnership extends the relationship which saw Duo work with Entertainment Rights in producing Basil’s 2006/07 theatre tour of “The Fox Factor” and other customised shows for theme parks. Duo’s Directors, Richard Cadell and Barrie C Stead have been overwhelmed by the versatility and popularity of Basil Brush® and are delighted to be developing a long term strategy for the brand in collaboration with Entertainment Rights.
This will include a brand new nationwide theatre tour of “Basil of the Caribbean”, which commenced September 2007, Pantomimes from 2008 and summer residencies in leisure attractions across the UK.
A new 13 part series of The Basil Brush Show™ began airing on CBBC on Friday September 7th 2007 and the show is scheduled to repeat every following Friday on BBC1. The agreement with the BBC brings the total number of episodes of The Basil Brush Show™ under license to 78, with a long term broadcast platform secured. The Basil Brush Show™ is the Number 1 rated children’s sitcom in the UK airing on CBBC. Basil is an established core BBC character and regularly appears as a presenter on CBBC; CBBC on BBC1 and CBBC Xtra and has appeared on Celebrity Weakest Link on BBC 2, Comic Relief on BBC1 as well as featuring in live website chats for the CBBC website.
Richard Cadell, Director, Duo Entertainment Ltd said, “In the recent climate there are not many touring shows that really deliver for the whole family. The success of Basil live is that he has broad appeal and is truly very funny to all ages. It has been great to listen to the reactions of parents as they leave the theatre, typically with comments such as ‘I really didn’t expect to enjoy that so much!’”.
Barrie C Stead also commented that “The magic of Basil is captured perfectly in a live environment. His spontaneity and quick fire wit are unique, and on a practical level Basil can work just about anywhere!”
Matt Way, Head of Live Entertainment, Entertainment Rights Plc, said “We are delighted to be working with Duo Entertainment who has an excellent natural affinity to the Basil Brush® brand from previous tours it has worked on. Basil is undoubtedly one of the most interactive, spontaneous, and versatile family entertainment characters around and we are developing an integrated strategy to leverage his unique personality onto multiple live formats.”
- Ends -
Related:
ER PARTNERS WITH DUO ENTERTAINMENT ON 3YR LIVE EVENTS DEAL FOR BASIL BRUSH, MULTI-BRAND ECOMMERCE STORE LAUNCHED, Basil Brush Trailer, Basil Brush, Basil Brush : Consumer Products, Basil Brush Crazy Christmas, Basil Brush™ - Unleashed, Basil Brush™ - Sports Spectacular, Basil Brush Trailer, Basil Brush Crazy Christmas, Basil Brush™ - Sports Spectacular, Basil Brush™ - Unleashed, Basil Brush, BASIL BRUSH TO BECOME NEW FACE OF SATURDAY MORNING LIVE TELEVISION ON CBBC, Basil Brush : Consumer Products,